Wellness just got Tastier- living Healthy Gummies now at Coles

Living Healthy is proud to announce a major milestone in its growth journey: national distribution through Coles supermarkets commencing February 2025. This strategic partnership marks the launch of four new gummy products under the Living Healthy brand, ushering in a dynamic new chapter for the business.

The Coles rollout represents a significant opportunity to elevate brand visibility and connect with a wider consumer base through increased shelf presence and trusted retail positioning.

To support this expansion, Living Healthy is leveraging a multi-channel marketing approach that combines Coles’ in-house promotional activity with targeted print and digital media campaigns. This integrated strategy allows the brand to engage new audiences across the grocery channel while reinforcing its commitment to lifestyle-driven wellness.

The process has offered valuable insights into scaling consumer awareness within budget constraints—a challenge that continues to shape Living Healthy’s approach to cost-effective brand building. Despite the complexities, the experience has been overwhelmingly positive, reinforcing the brand’s agility and ambition in navigating Australia’s competitive health and wellness landscape.

The Coles partnership has also laid the groundwork for the next phase of innovation, with five new product developments currently underway. Each concept is designed to deepen Living Healthy’s presence in the wellness category, blending consumer insight, regulatory compliance, and lifestyle appeal. These new additions are slated for retail launch in the first quarter of 2026, reinforcing the brand’s commitment to accessible, everyday wellness. As Living Healthy continues to scale, the team remains focused on building consumer awareness through strategic, cost-effective marketing while staying true to its values of authenticity and quality.